Global Digital Marketing is a process of marketing a product or service using Digital platforms. This mainly includes marketing done through internet, mobile phones, display advertising or any other digital medium. Digital Marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-driven Marketing and e-commerce marketing, Social Media Marketing, Social Media Optimization, E-mail Direct Marketing, Display advertising, E-Books are becoming more common with the constant advancement in technology. In fact, Digital Marketing has now also extended to non-Internet channels that provide Digital Media.
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